WBC Partners with Elevate Digital to Deploy Interactive App Targeting Visiting Business Executives
Elevate Digital, a leading developer and provider of street-level interactive digital technology, and World Business Chicago (WBC) announced today a partnership in an effort to enhance awareness for Chicago’s business advantages and spur economic growth.
Elevate Digital created the application to reach business executives visiting Chicago on behalf of WBC. The app is available on more than 20 of Elevate Digital’s interactive screens located at Navy Pier, 900 N. Michigan Ave. Shops, Hyatt McCormick and McCormick Place, the largest convention center in North America. The app will also be available on dozens more screens, which will be deployed in the coming months.
Elevate Digital interactive displays generate approximately half a million impressions per month and help visitors navigate the city, provide connective advertising and much more. The WBC app will help them learn more about the opportunities and benefits of conducting business in the Chicago metro area. Visitors using the app are greeted with facts about Chicago’s extensive transportation network, access to college-educated talent and global connections.
“Our goal at World Business Chicago is to bring Chicago to the forefront as a premier global business destination,” said Rita Athas, president of World Business Chicago. “With the help of Elevate Digital, we are able to spread our message and raise awareness of Chicago and its strong business community through a new, interactive channel.”
“As a Chicago startup, we’re excited to be a part of this project and help promote business development within the city of Chicago,” said George Burciaga, CEO of Elevate Digital. “This partnership will help fuel our efforts to support the mayor and relay important, localized information to people in high-traffic areas of the city of Chicago.”
Elevate Digital also announced a partnership with Chicago-based Groupon earlier this year.
Elevate Digital interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. Elevate Digital display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes and designed to meet the particular needs of each location. For more information, visit elevatedigital.net.
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