We're Back.

We're Back.

For the fourth consecutive year, World Business Chicago is back at SXSW to represent Chicago and show how our city is “MADE FOR (Y’)ALL”.

What’s New:

In the past, we’ve kept all Chicago programming in one packed day. This year, we’re adding a second day of Chicago Day content! Each day is in a different, but equally incredible location. You won’t want to miss it!

Activations include:

  • Sneak preview of the Obama Presidential Center, opening this June
  • Reception to meet Chicagoland creatives, founders, and investors
  • Chicago Sports

  • Insights into Chicago’s Food Industry

  • Climate-tech and green energy

  • Demos from Chicago Startups, and a Chicago startup pitch
    competition from TechRise!

Our Partners

Midwest House

Lead partner and host platform for Chicago Day programming and activations at SXSW.

 

Obama Foundation

Programming and activation partner supporting keynotes, cultural moments, and community-focused experiences.

Midwest House Obama Foundation
Our Partners

Day 1: Friday, March 13

Venue: InnCahoots

1221 E 6th St
Austin, TX 78702

REGISTER
Day 1: Friday, March 13

Cool Ass Midwest Food Fair

12:00 PM — 3:00 PM

Who’s hungry? During our Friday activations, we’re hosting food demoing & samples — so feel free to grab a few bites and say hi to local favorites from Noon ’til 3! Presented by Here Here Market.

Featured businesses:

  • Soul and Smoke
  • Five Corners Beverage Co
  • Pink Salt Kitchen
  • Tripping Billy / Caruso’s

 

Cool Ass Midwest Food Fair

The Business of Belonging: From Pop-Up to Powerhouse

1:00 PM — 1:30 PM

 

Disha Gulati (Moderator)
CEO & Founder, Here Here Market

  • Tripping Billy
    Popup Chef, Creator, and Muscular Dystrophy Advocate
  • Anthony Ivy
    Founder, Uncle May’s Produce
  • Palita Sriratana
    Founder, Pink Salt

 

The Business of Belonging: From Pop-Up to Powerhouse

The Informed Cart: How Data is Changing Purchase Decisions at the Grocery Store

1:30 PM — 1:55 PM

 

  • Rachel Stinebaugh
    Investor, Supply Change Capital
  • Jaime Wells
    Sr. Group Product Manager, Digital Shopping, H.E.B.
  • Disha Gulati
    CEO & Founder, Here Here Market

 

The Informed Cart: How Data is Changing Purchase Decisions at the Grocery Store

Yes, Chef: Building Community Through Food

2:00 PM — 2:25 PM

 

Nirali Shah (Moderator)
Senior Director of Procurement and Culture, Impact and Opportunity, Obama Foundation

  • Cliff Rome
    Chef, Owner of Peach’s Restaurant
  • CJ Jacobson
    Chef Partner, Aba & Ema – Lettuce Entertain You 
Yes, Chef: Building Community Through Food

Amplifying Our Community Impact

2:30 PM — 2:55 PM

 

Alice McLean (Moderator)
Director of Tourism and Community Impact, Obama Foundation

  • Ghian Foreman
    President & CEO, Emerald South Economic Development Collective

 

Amplifying Our Community Impact

The Power of Sports Leadership

3:00 PM — 3:25 PM

 

  • Joe Kennedy
    Director of Athletics & Sports Leadership, Obama Foundation
  • Stefen Welch
    Vice President of Diversity, Equity, and Inclusion, Detroit Pistons
The Power of Sports Leadership

Hope has a Home: Spotlighting the Obama Presidential Center on Chicago's South Side

3:30 PM — 3:55 PM

 

Caroline Dettman (Moderator)
Chief Marketing Officer, World Business Chicago

  • Joshua Harris
    Vice President of Public Engagement, Obama Foundation
Hope has a Home: Spotlighting the Obama Presidential Center on Chicago's South Side

Good Chaos & Chicago: Where Vibrancy is more than a vibe. It's a growth strategy.

4:00 PM — 4:30 PM

 

Caroline Dettman (Moderator)
Chief Marketing Officer, World Business Chicago

  • Deputy Mayor Kenya Merritt
    Deputy Mayor, Chicago
    Acting Commissioner, Department of Cultural Affairs & Special Events
  • Himal Agarwal
    Managing Director, Good Chaos
Good Chaos & Chicago: Where Vibrancy is more than a vibe. It's a growth strategy.

Chicago is Made for Y'All: Reception

4:30 PM — 6:00 PM

  • Music performance from Reilly Downes
  • Activations from Malort, Local Style Chips, and Chicago cocktails
Chicago is Made for Y'All: Reception

313 Day Party

6:00 PM — 8:00 PM

 

Chicago faces off against Detroit in a heated rivalry featuring Chicago house music, Detroit techno, and pizza from both cities!

313 Day Party

Day 2: Saturday, March 14

Venue: InnCahoots

1221 E 6th St
Austin, TX 78702

 

REGISTER
Day 2: Saturday, March 14

Home Field Advantage: Why Cities Invest in Sports Infrastructure

10:00 AM — 10:45 AM

 

Abin Kuriakose (Moderator)
Chief Innovation Officer, World Business Chicago

  • Joe Kennedy
    Director of Athletics & Sports Leadership, Obama Foundation
  • Nate Engel
    Chief of Staff & Vice President of Strategy, Chicago Fire Football Club
  • Cate McManmon
    Chief Strategy & Finance Officer, Chicago Stars Football Club
Home Field Advantage: Why Cities Invest in Sports Infrastructure

Freshwater > Seawater: How the Midwest is Winning the Blue Economy

2:00 PM — 3:00 PM

 

Ella McCann (Moderator)
Head of Partner Activation, The Executives’ Club of Chicago

  • Alaina Harkness
    CEO, Current & Great Lakes reNEW
  • Michelle Carr
    CEO, Evergreen Climate Innovations
  • Samantha Schwartz
    Community & Ecosystem Development Manager, Gener8tor’s CleanTech Accelerator
Freshwater > Seawater: How the Midwest is Winning the Blue Economy

TechRise Emerging Tech Competition

4:00 PM — 6:00 PM

 

Tune in for a captivating pitch competition from some of the Midwest’s up and coming startups, organized by TechRise and P33.

TechRise Emerging Tech Competition

STAY UP TO DATE!

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CHICAGO AT SXSW 2026

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