The Digital Imperative: Why Chicago’s Small Businesses Must Embrace Technology in 2024

In today’s fast-paced marketplace, Chicago’s small businesses are at a pivotal moment. Digital transformation is no longer optional—today it is essential for survival, growth, and competitiveness in a connected world.

Upcoming Small Business Tech Symposium: A Game Changer

The upcoming Small Business Tech Symposium, sponsored by Verizon in partnership with World Business Chicago, is here to support local entrepreneurs navigating the digital landscape. Join us on Wednesday, November 13; see the registration link below.

The Urgency of Digital Transformation

Statistics from the U.S. Small Business Administration show that small businesses make up 99.6% of all Illinois businesses, employing over 2.4 million people. In 2022, these businesses created 78,500 new jobs. However, according to SMB Group, nearly half of small businesses struggle to implement digital tools due to resource limitations. Recognizing this need, Verizon has committed to empowering 1 million small businesses by 2030 through its Digital Ready program. “Small businesses are the lifeblood of any community,” says Verizon’s Steven Shaw, reinforcing the company’s dedication to supporting local entrepreneurs.

Learn from Local Digital Success Stories

The symposium kicks off with a panel discussion moderated by Steven Shaw, featuring Chicago entrepreneurs who have leveraged technology to grow:

• Quiana from Munchiez shares how her authentic content and digital marketing savvy turned her local food business into a social media sensation.
• La’Shon Anthony provides practical advice on balancing digital transformation with day-to-day operations.
• Jason Treadwell of Treadwell Consulting Group discusses using AI-powered tools for automation to optimize resources.

Four Transformative Workshop Tracks

1. AI Automation Track Led by MJ Ventures’ Marley Rosario and Forrest Haydon, this track dives into practical AI applications like customer service automation and data analysis to enhance productivity and growth.
2. E-commerce Growth Track 37 Oaks guides attendees on maximizing visibility across online marketplaces, creating compelling product listings, and crafting a comprehensive growth strategy.
3. Google Analytics Workshop With insights from CJ Harris of Google, learn how to track customer behavior, launch data-driven marketing campaigns, and make informed business decisions.
4. FinTech Solutions Track Led by Treadwell Consulting, explores financial technology tools to streamline payment processing, improve cash flow, and access funding.

Strengthening Chicago’s Economy

When small businesses across Chicago’s 77 neighborhoods embrace digital tools, the benefits ripple across the city:

• Enhanced competitiveness
• Job creation and retention
• Stronger communities and resilient supply chains
• A thriving innovation ecosystem

Key Takeaways

This symposium offers a hands-on, results-driven experience. You’ll leave with:

• Practical AI tools tailored to your business needs
• Marketing strategies you can implement immediately
• Valuable connections with other entrepreneurs
• A digital transformation plan specific to your goals
• Cost-saving automation solutions