In Chicago We Believe

The ad campaign ran as full-page ads in the Dallas Morning News and Orlando Sentinel, and online at Phoenix Business Journal. This campaign follows the economic development agency’s 2021 Dear Texas campaign, which took aim at Texas’ restrictive voting laws and poor record on reproductive rights.

The In Chicago We Believe ad emphasizes the city’s core values, including the beliefs that:

• Government should lift up residents rather than sow censorship and cruelty.
• All children, and especially transgender youth, need the support of their family, friends, educators, community, and medical professionals.
• Diversity, equity and inclusion includes LGBTQ+ communities, identities, and experiences.

“The LGBTQ+ community faces disproportionate rates of discrimination, which leads to bullying, and worse, murder,” said Tracy Baim, Chicago LGBT journalist, editor, publisher, author and filmmaker. “With all that is going on in the world, the last thing LGBTQ students and families should have to contend with is stigma and censorship from the government.”

World Business Chicago’s ad campaign was inspired by Florida Gov. Ron DeSantis recent signing of the so-called “Don’t Say Gay” bill that bans instruction on sexual orientation and gender identity in kindergarten through third grade, the subject of intense national consternation as a targeted attack on the LGBTQ+ population.

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Download the Campaign Assets 

In Chicago We Believe