The 200K students enrolled in undergraduate and graduate courses contribute 200K new stories to our city. The ad campaign builds on Chicago as the city of stories. The motivating open letter to Chicago’s 200K students totes the city as an expansion of the traditional campus:
“...the students at the colleges and universities nearby are your neighbors and friends. The limitless restaurant options that line the streets of every neighborhood make up your new cafeteria. The countless theaters are your very own personal entertainment and the world-famous museums are your libraries.”
And the students as the future of Chicago:
“You are our future leaders. You are our legacy. And we can’t wait to read the stories you write.”